Ellie Martin

Ellie Martin

Business Writer, Editor, Founder

I’ve written 150+ essays which have been featured and quoted in Entrepreneur, Business Insider, Computer Weekly, HuffPost. Topics range from design, entrepreneurship to culture inclusivity.

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Numbers reflect steady rise of augmented reality marketing in 2016 article
relevance.com

Numbers Reflect Steady Rise of Augmented Reality Marketing In 2016

Until now, augmented reality technology has been in virtual reality’s shadow. Ever since Facebook bought Occulus Rift in 2014, virtual technology (VR) commanded the headlines – HTC Vive. Playstation VR. Sony’s Morpheus. Samsung’s Gear VR – Many of the tech titans are entering the VR market, and each device has taken its turn basking in the limelight, as one piece of hardware tries to one-up its predecessors. Virtual reality was huge at CES 2016, one of the biggest tech conferences of the year, so there is no question that VR is going to be big.