Ellie Martin

Ellie Martin

Business Writer, Editor, Founder

I’ve written 150+ articles which have been featured and quoted in Entrepreneur, Business Insider, Computer Weekly, HuffPost. Topics ranges from design, entrepreneurship to diversity.

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Five ways the AI machine will affect your life and business this year

Artificial intelligence and deep learning are moving from buzzwords to revenue-generating endeavours.

Augmented reality eye data 300x200 article
Chief Marketer

Should You Pay Attention to Augmented Reality Marketing?

Picture a world in which people never need to look at a map, hire a museum guide, or take an item out of a box to get a better look before purchasing it; augmented reality makes all of this possible and more, though a widespread market release is still some ways off. The idea behind AR is simple: the technology augments our reality by placing digital objects or information into the physical world around us, and people can see these digital elements by looking through AR lenses or even their smartphone camera.

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Could Blockchain technology disrupt everything?

In 2008, the person or group using the pseudonym Satoshi Nakamoto shared a paper outlining a peer-to-peer protocol for electronic cash. The protocol he described was truly peer-to-peer without the need of a banking institution or payment processing system like Paypal.

Automation article

Automation: 4 Productivity Tips for Remote Workers - Computer.org

In the past year, I’ve lived and worked in 18 different cities around the world. At first, I was wary of remote working. Would I remain productive? Can I actually collaborate with my coworkers halfway around the world? The answer to all of those questions is assuredly yes, and now I consider myself lucky to be a part of the remote workforce.

Increasing productivity article

3 Productivity Tips for your Remote Team

The benefits of offering employees the remote work option are numerous and far-reaching.

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There's No Excuse for Making Any of These 9 Fatal Startup Mistakes

Check out some of these mistakes below, and be on the lookout. The sooner you catch yourself making these, the faster you can stop -- and then succeed.

Sem article

5 Awesome Ways to Optimize Your Landing Page for Mobile

With 7.9 billion mobile devices and connections worldwide and faster mobile internet with a broader range, it’s no wonder that mobile e-commerce accounted for almost $105 billion in 2015. It’s also important to note that the vast majority of these purchases – 73% to be exact – are happening over the mobile web, not through apps.

Ent article

Why Women Entrepreneurs Can Do More With Less

There's no doubt that women entrepreneurs often struggle with less access to funding for startups. Venture capitalists and other investors might want to pay a bit more attention to female startup owners, though. Not only are they just as capable, but they are also able to do more with less.

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Huge Rise in Remote Work in the Tech Industry - Computer.org

It’s no exaggeration to say that the tech industry is booming these days. Statistics show that between 2004 and 2014, jobs in the tech industry grew 31% faster than jobs in other high-growth sectors like business services. And given the increasing rate at which technology continues to permeate such huge industries as finance and healthcare, you can bet that this enormous growth rate isn’t showing any signs of slowing down.

Working for yourself article
Business Insider

5 Skills You Need to Get a High-paying Remote Job

By now, we've all heard about the benefits of working remotely — that the happiness a remote job brings is equivalent to a $40,000 pay raise — and you may be aware that remote job opportunities have increased nearly 36% in the last few years.

Women in tech article

Could STEM scholarships for women be the key to closing the gender gap in tech? | Computerworld

Despite women making up 59% of the US labor force and almost 51% of the entire US population, according to the US Census Bureau, only 30% of workers in the tech industry are women. That figure drops to a paltry 16% when you look at the engineering workforce within the tech industry. If you’re wondering about open source, women make up only 6% of users on GitHub.

Mistakes article
Tech Cocktail

Why Your Startup Needs to Make Mistakes

We all make mistakes – all the time. Some mistakes are harmless; some are life changing; and some can be very damaging. Although mistakes are inevitable, you can control what your response will be – get depressed and stay in that mistake, or pick yourself up, re-strategize, and move.

Ar article

5 Best Augmented Reality Apps and Games in 2016

According to Digi-Capital, the AR market will be worth $120 billion by 2020. Talk about explosive growth. While the Microsoft Hololens and AR startup Magic Leap will likely dominate this market, there will still be room for numerous AR apps for mobile devices as well. In fact, Facebook CEO Mark Zuckerberg believes that Pokémon Go’s success is a sure sign that AR apps on mobile devices will be the first place AR becomes mainstream. While Pokémon Go is undoubtedly a huge success, there are numerous other AR games and apps out that are pushing the boundaries of AR further than this most recent phenomenon.

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The 7 Best Freelance Sites to Find Work

This time last year, the Bureau of Labor Statistics estimated that 15.5 million people in the United States were self-employed. By 2020, that number is expected to shoot to roughly 60 million, or more than 40 percent of our nation’s workforce.

Retailvsetail article

Retail vs. Etail?

Online shopping today has never been easier. Grab your phone or turn on your desktop, have a few clicks, and wait for that item to arrive at your doorstep. But in spite of the convenience that mobile technology brings, 85% of consumers still prefer to shop in physical stores. One recent survey reported that only 27% of consumers make purchases online at least once a week, compared to nearly 40% who would rather buy in-store.