Ellie Martin

Ellie Martin

Business Writer, Editor, Founder

I’ve written 150+ articles which have been featured and quoted in Entrepreneur, Business Insider, Computer Weekly, HuffPost. Topics ranges from design, entrepreneurship to diversity.

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Anticipatorydesign mpy3bhlylfum6nyfs2b4x8v9w451joy2e8m6taonls article

Anticipatory Design: When There’s Too Much to Choose From

The world of digital design is ever-evolving, especially as we begin to interact with more technologies on an increasingly diverse range of platforms. One trend that has been pretty consistent in design, however, is the general move toward simplicity.
Unobtrusiveness is highly valued in our browsing experience today, to the extent that even the smallest changes in interaction can catch us off guard. Remember the shift from scroll wheels on a mouse to natural scrolling on trackpads, when we suddenly had to change scrolling direction? That one blew people’s minds for a while, and some are still refusing to adopt the change.