Ellie Martin

Ellie Martin

Business Writer, Editor, Founder

I’ve written 150+ essays which have been featured and quoted in Entrepreneur, Business Insider, Computer Weekly, HuffPost. Topics range from design, entrepreneurship to culture inclusivity.

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Retail article
mytotalretail.com

7 UX Tips to Improve Your E-Commerce Site - Total Retail

Most consumers shop online because they don’t want to go through the hassle of going to a local store. To that end, it’s crucial that e-commerce sites reduce customer confusion and make the shopping process as intuitive as possible in order to maximize conversion rate.